Question: Do many people use PLR as products to sell on Clickbank and is there a problem with multiple versions of the same PLR on Clickbank? Answer: I do not have precise stats, but yes, quite a few people purchase resell rights and sell those products via Clickbank.

Answer: I do not have precise stats on how many are selling PLR products via Clickbank, but I believe there are quite a few. As an experiment, I tried PLR selling a year or so ago with key logger software. http://www.cbengine.com/res/stat.cfm?v=spyhead

I believe I spent $400 on purchasing resell rights and while I've made my money back, I have not made enough to recoup the time I spent on website and copy.

The product didn't do that well. I did NOTHING to promote it (part of the experiment) and while the product actually has a high conversion rate and an almost nil return rate, there's nothing very unique (there are others exactly like it on Clickbank.) about it and it's a savagely competitive niche. It was an experiment and I didn't have that high of aspirations for it anyway, so the losses are not that big of a deal to absorb.

There may be PLR products on Clickbank that are selling like hotcakes, but none come to mind.

In my opinion, if you want to succeed as a Clickbank vendor you need to create your own custom product and you need to do it well. Here's the mindset I think more vendors should have. Pretend like you’re going to shop your book/program to New York publishers and that the quality of the information and writing are good enough to be deemed publishable by a major publisher. Work THAT hard on it. And if you can’t, for whatever reason, hire somebody that can. In my opinion, we need higher quality products on Clickbank. Don’t get me wrong, there are some TERRIFIC Clickbank products and the bar is rising. But I think there’s room for improvement and I hope I can inspire folks to take the challenge of excellence.

Quality is good for everyone, vendors, affiliates, Clickbank and customers. A poor quality product doesn’t do anything for anybody, including the person who created it.

We all want to take the path of least resistance and PLR products seem easier, but I’m afraid they’ll never produce the same results of a custom product filling a huge, hungry demand. And maybe, if you’re just looking for extra grocery money, a PLR product is the way to go. My key logger software is enough to buy a couple tanks of gas every month, but not much more than that.

Clickbank is like anything else. You have to work HARD, but the attractive part about it is that once you undergo the hard toil of creating a product and the hard efforts of marketing it (attracting affiliates), quality products will often take on a life of their own, attract more affiliates, snowball, climb higher in SERPS, and, at the juncture, you can relax a little and enjoy the fruits of your labor. And best of all, it beats workin’ 9-to-5.

Matt

P.S. – A better application of PLR products is to use them as BONUSES for your main product.